
This tourism trend is giving nightlife a recent meaning.
“Noctourism” — the need to “ditch the daylight crowds for midnight magic” — has been named a top travel trend for 2025, in accordance with Booking.com.
Nearly two-thirds (62%) of travelers are in search of “darker sky destinations” with “star-bathing” experiences (72%), star guides (59%), once-in-a-lifetime cosmic events (59%), and constellation tracking (57%).
The trend burst on the travel scene this 12 months as people splashed out on special hotel rooms and personal flights to get the very best view of the solar eclipse.
Nevertheless, pilgrimages to see the Northern Lights, truffle hunting and starlit picnics by the ocean are expected to surge in popularity.
“Noctotourism is about to rework travel in 2025 as night owl travelers are increasingly in search of unique after-dark experiences,” the corporate’s CEO Jay Stevens told CNBC.
Many individuals (54%) would schedule a visit without lights to cut back light pollution and preserve the environment.
Climate change anxiety can also be partially chargeable for this trend with 54% of travelers hoping to avoid rising daytime temperatures and 42% preferring to vacation in cooler locations.
Tobias – stock.adobe.com
About 61% of travelers want to cut back the period of time they spend under the sun’s rays, while greater than half (57%) are set to schedule their activities within the evenings and early mornings to avoid the sun.
“Booking.com’s annual Travel Predictions research reveals that as an alternative of retreating, many travelers wish to redefine how they experience and have interaction with the world around them,” the Booking.com report reads.
For instance, the travel site noted a spike in interest for trips in Tromso, Norway — a preferred spot for Arctic trips to view the Northern Lights and go whale watching.
Bookings in town doubled within the three months to the tip of October compared with the identical period last 12 months and several other airlines have added more flights to the distant location.
“We’ve seen a growing appetite for unique destinations like Tromso, with travelers desperate to experience something recent and unforgettable with their next holiday,” Ryan Pearson, UK and Ireland regional manager at Booking.com, told the Independent.
“Norway’s tourism industry continues to thrive, driven by the country’s commitment to showcasing its natural wonders and a rise in accessible flight routes from across Europe, particularly to Tromso.”
People’s climate change concerns and interest within the environment are also pushing them to book “coolcations,” as they struggle to beat the warmth — a trend that usually overlaps with “noctourism.”

This tourism trend is giving nightlife a recent meaning.
“Noctourism” — the need to “ditch the daylight crowds for midnight magic” — has been named a top travel trend for 2025, in accordance with Booking.com.
Nearly two-thirds (62%) of travelers are in search of “darker sky destinations” with “star-bathing” experiences (72%), star guides (59%), once-in-a-lifetime cosmic events (59%), and constellation tracking (57%).
The trend burst on the travel scene this 12 months as people splashed out on special hotel rooms and personal flights to get the very best view of the solar eclipse.
Nevertheless, pilgrimages to see the Northern Lights, truffle hunting and starlit picnics by the ocean are expected to surge in popularity.
“Noctotourism is about to rework travel in 2025 as night owl travelers are increasingly in search of unique after-dark experiences,” the corporate’s CEO Jay Stevens told CNBC.
Many individuals (54%) would schedule a visit without lights to cut back light pollution and preserve the environment.
Climate change anxiety can also be partially chargeable for this trend with 54% of travelers hoping to avoid rising daytime temperatures and 42% preferring to vacation in cooler locations.
Tobias – stock.adobe.com
About 61% of travelers want to cut back the period of time they spend under the sun’s rays, while greater than half (57%) are set to schedule their activities within the evenings and early mornings to avoid the sun.
“Booking.com’s annual Travel Predictions research reveals that as an alternative of retreating, many travelers wish to redefine how they experience and have interaction with the world around them,” the Booking.com report reads.
For instance, the travel site noted a spike in interest for trips in Tromso, Norway — a preferred spot for Arctic trips to view the Northern Lights and go whale watching.
Bookings in town doubled within the three months to the tip of October compared with the identical period last 12 months and several other airlines have added more flights to the distant location.
“We’ve seen a growing appetite for unique destinations like Tromso, with travelers desperate to experience something recent and unforgettable with their next holiday,” Ryan Pearson, UK and Ireland regional manager at Booking.com, told the Independent.
“Norway’s tourism industry continues to thrive, driven by the country’s commitment to showcasing its natural wonders and a rise in accessible flight routes from across Europe, particularly to Tromso.”
People’s climate change concerns and interest within the environment are also pushing them to book “coolcations,” as they struggle to beat the warmth — a trend that usually overlaps with “noctourism.”







