As Gwyneth Paltrow herself reportedly once said, “I even have a really highly developed sense of denial.”
It looks like that denial is taking front and center stage.
The 50-year-old Goop goddess slammed the “double standard” in attitudes toward aging in men and ladies during a latest interview with British Vogue for its September 2023 issue — all while peddling anti-aging products.
“I believe it’s culture’s problem [that women seem to be judged more on getting older than men]. It’s not ours!” she told the outlet. “As women, we wish to be healthy, we want to be aging. This concept that we’re alleged to be frozen in time is so weird.”
She explained that she “loves” to listen to others speak about aging, like actress Andie MacDowell, 65, who rocks a head stuffed with gray curls and has compared her signature look to that of George Clooney’s prior to now.
“It’s handsome to go gray [as a man], but for ladies, it’s like, ‘What do you propose to do about your wrinkles and your aging skin?’” Paltrow said. “There’s definitely a double standard.”
Paltrow stressed that it’s actually vital that individuals age, and that ladies must be free to age how they wish to.
“But again, we wish to be aging!” she told British Vogue. “I believe we wish to be setting examples of how you may age. Every woman should do it how they wish to do it. Some women want to deal with each thing aesthetically, and a few women wish to be a superb French grandmother who doesn’t ever do anything. Everybody must be empowered to do it how they wish to.”
Nonetheless, even when that’s Paltrow’s philosophy, there’s one problem here — she seems to think that we actually should be combating aging.
Just just a few days ago, the “Sliding Doors” star introduced a latest skincare product made by her wellness brand, Goop, called the “Youth-Boost Peptide Serum.”
In an Instagram post, she described the serum as “goop’s anti-aging superhero” that “works to focus on key signs of aging,” including reducing the looks of wrinkles, and reportedly works to firm and lift the skin.
Nonetheless, while chatting with British Vogue in regards to the latest product, she noted that she wasn’t attempting to eliminate her wrinkles — but to reinforce the method.
“It was about asking how we age, naturally and beautifully, and without being afraid, but still preserving ourselves as best as possible,” she explained.
“I don’t wish to erase time from the life I’ve lived, and I don’t need to be wrinkle-free,” she said. “But I do think that trying to take care of skin texture and luminosity is great.”
Her famous wellness brand also has a handful of other anti-aging skin products on the market on the web site, like a serum by beauty company Caudalie for $139 that guarantees to assist “brighten, firm, and plump, smoothing deep wrinkles and nice lines,” and a “super anti-aging” serum by Dr. Barbara Sturm for the small price of $370.
There’s also the “GOOPGLOW On a regular basis Glow Multivitamin” at $60 for a onetime purchase, which purports to contain certain ingredients that “help support the skin’s natural resilience to strange sun exposure and other environmental stressors that contribute to skin aging.”
Throughout the recent Vogue interview, she also raved about her workouts at Tracy Anderson Method, a fitness class that charges members $900 monthly to work out in-studio in each Los Angeles and Recent York, per Business Insider, and its supposed anti-aging advantages.
“I’m still a Tracy Anderson girl all these years later, it just works so well!” she told the outlet. “It’s really kept my body looking lots younger than it should.”
The Post reached out to Paltrow’s reps for comment.
But except for all the anti-aging products on the market on Goop’s website, Paltrow has also spoken about her use of health hacks prior to now — perhaps to make her look younger, we’re unsure, but definitely within the name of … something.
In March, she admitted during a podcast interview to having tried something called “ozone therapy” in her rectum.
Ozone therapy is when medical-grade ozone gas, created through the use of an ozone-generator device, is run to your body.
She also shared her “wellness routine” throughout the appearance, which included having bone broth for lunch, spending half an hour in her infrared sauna and drinking coffee that won’t “spike” her blood sugar.
But in an essay she posted on Goop last August in honor of her fiftieth birthday, it was really all of the selections she made before which have been “paying dividends” in her old age.
“I actually feel great turning 50,” she said. “I feel really lucky that I even have my health (touch wood) and strength in my body. I feel like lots of the selections I made in my late 20s, my 30s, and my 40s are paying dividends now.
“Aging is a journey to knowing your actual self,” the Goop guru continued. “It’s learning to totally embrace who you actually are.”
Regarding that, she narrowed things down a bit in a 2009 Elle interview.
“I’m who I’m,” she said. “I can’t pretend to be someone who makes $25,000 a yr.”
