Nuuk Nuuk, who’s there?
Americans — and a whole lot of them.
The capital city of Greenland, a frigid Nordic lump situated between Atlantic Canada and Iceland, is projected to develop into the subsequent travel hotspot as a latest airport and hotels gear as much as welcome travelers in search of a substitute for packed European favorites which have soured on tourism.
United Airlines has launched seasonal non-stop flights from Newark to the teensy waterfront enclave on the west side of the autonomous country inside the Kingdom of Denmark that’s known for arctic adventuring.
“It’s the rumbling before the herd is coming,” Mads Mitchell, general manager of Nuuk’s 67-room Hotel Nordbo told the Wall Street Journal, adding that ownership is already looking into expanding.
And while it’s actually good for business, Mitchell expressed uneasiness over the tourist floodgates opening, which can inevitably disrupt local lives.
“So it’s finding this balance of like showing the love for Greenland and showing the amazing possibilities, but not getting an excessive amount of too fast,” Mitchell said.
De facto ambassadors like Mitchell may not have a selection, though.
The amount of airline seats flying to the setting of Gerard Butler’s 2020 disaster flick will almost double to a complete of 105,000 by next yr, in accordance with Jens Lauridsen, the chief executive officer of Greenland Airports.
On top of that, a latest $700M investment will bring much more air capability to the region.
Each plane inbound can generate $200,000 in revenue — something Lauridsen called a “very significant economic impact.”
“We glance for brand new destinations, we glance for decent destinations and destinations, most significantly, we will become profitable in,” Andrew Nocella, the airline’s chief industrial officer, said in a recent earning call.
Ask world travelers like Aria Varasteh, a 34-year-old consulting firm founder based in Washington D.C., he’s able to dip his toes within the icy water.
“I would like a taste of something different,” he told WSJ.
This enthusiasm for exploration has led to an enormous anti-tourist backlash world wide lately, with cities and countries discussing taxes and other ways to throttle the surge.
Fortunately for Greenland, there look like some significant protections in place, in the meanwhile — like Nuuk only having about 550 available hotel rooms. Tourist agency Visit Greenland is already predicting a shortage arising as early as 2027.
“After all, there are discussions about avoiding mass tourism. But at once, I feel there may be a natural limit by way of the receiving capability,” Air Greenland Group CEO Jacob Nitter Sørensen said.
Nuuk Nuuk, who’s there?
Americans — and a whole lot of them.
The capital city of Greenland, a frigid Nordic lump situated between Atlantic Canada and Iceland, is projected to develop into the subsequent travel hotspot as a latest airport and hotels gear as much as welcome travelers in search of a substitute for packed European favorites which have soured on tourism.
United Airlines has launched seasonal non-stop flights from Newark to the teensy waterfront enclave on the west side of the autonomous country inside the Kingdom of Denmark that’s known for arctic adventuring.
“It’s the rumbling before the herd is coming,” Mads Mitchell, general manager of Nuuk’s 67-room Hotel Nordbo told the Wall Street Journal, adding that ownership is already looking into expanding.
And while it’s actually good for business, Mitchell expressed uneasiness over the tourist floodgates opening, which can inevitably disrupt local lives.
“So it’s finding this balance of like showing the love for Greenland and showing the amazing possibilities, but not getting an excessive amount of too fast,” Mitchell said.
De facto ambassadors like Mitchell may not have a selection, though.
The amount of airline seats flying to the setting of Gerard Butler’s 2020 disaster flick will almost double to a complete of 105,000 by next yr, in accordance with Jens Lauridsen, the chief executive officer of Greenland Airports.
On top of that, a latest $700M investment will bring much more air capability to the region.
Each plane inbound can generate $200,000 in revenue — something Lauridsen called a “very significant economic impact.”
“We glance for brand new destinations, we glance for decent destinations and destinations, most significantly, we will become profitable in,” Andrew Nocella, the airline’s chief industrial officer, said in a recent earning call.
Ask world travelers like Aria Varasteh, a 34-year-old consulting firm founder based in Washington D.C., he’s able to dip his toes within the icy water.
“I would like a taste of something different,” he told WSJ.
This enthusiasm for exploration has led to an enormous anti-tourist backlash world wide lately, with cities and countries discussing taxes and other ways to throttle the surge.
Fortunately for Greenland, there look like some significant protections in place, in the meanwhile — like Nuuk only having about 550 available hotel rooms. Tourist agency Visit Greenland is already predicting a shortage arising as early as 2027.
“After all, there are discussions about avoiding mass tourism. But at once, I feel there may be a natural limit by way of the receiving capability,” Air Greenland Group CEO Jacob Nitter Sørensen said.
