A Google executive boasted to co-workers the goal for the corporate’s budding internet advertising business in 2009 was to “crush” rivals within the digital ad market, in accordance with evidence presented Wednesday on the blockbuster federal antitrust trial targeting against the tech titan.
The Justice Department highlighted remarks made by David Rosenblatt, Google’s former president of display promoting, in the course of the third day of the non-jury trial that alleges Google abused its control of digital market technology to siphon revenue from publishers and advertisers.
“We’ll have the opportunity to crush the opposite networks and that’s our goal,” Rosenblatt said regarding Google’s strategy on the time, in accordance with documents reviewed in court.
The feds allege that Google operates a “trifecta of monopolies” through its control of tools on the buy and sell side of digital ad deals in addition to the marketplace that connects businesses to advertisers. Google drains greater than a 3rd of each dollar spent through its ad platforms, in accordance with the DOJ’s criticism.
Within the notes discussed at trial, Rosenblatt, who joined Google after its now-controversial acquisition of digital ad software firm DoubleClick in 2007, reportedly bragged in regards to the advantage by the corporate’s control of tools on all sides of the ad ecosystem.
“We’re each Goldman and NYSE. … Google has created what’s comparable to the NYSE or London Stock Exchange; in other words, we’ll do to display what Google did to go looking,” Rosenblatt wrote.
Rosenblatt also admitted it was a “nightmare” for publishers to try to change to other ad platforms and said it “takes an act of God to do it,” in accordance with the court documents.
On the witness stand, former Google executive Brad Bender told the court that he had forwarded Rosenblatt’s notes to his team on the time and described them as a “worthwhile read.”
Digital promoting comprises the majority of Google’s total revenue, which exceeded $307 billion last 12 months alone.
The trial can be decided by US District Court Judge Leonie Brinkema – who blasted Google during a pre-trial hearing for implementing a policy that robotically deleted worker chat records it must have preserved.
The DOJ has asked the court to interrupt up Google’s adtech business – including a forced divestment of its Ad Manager product.
Google has argued that the DOJ’s case is predicated on a misunderstanding of how the digital ad market works. It also alleges that the court would risk causing chaos within the digital ad market and empowering other rivals like Amazon and Meta if it intervenes within the case.
The digital promoting trial is only one headache for Google. Last month, a federal judge ruled in a separate case that Google operates an illegal monopoly over online search.
The DOJ is similarly expected to pursue a breakup of Google in the course of the treatment phase of that case.
With Post wires
A Google executive boasted to co-workers the goal for the corporate’s budding internet advertising business in 2009 was to “crush” rivals within the digital ad market, in accordance with evidence presented Wednesday on the blockbuster federal antitrust trial targeting against the tech titan.
The Justice Department highlighted remarks made by David Rosenblatt, Google’s former president of display promoting, in the course of the third day of the non-jury trial that alleges Google abused its control of digital market technology to siphon revenue from publishers and advertisers.
“We’ll have the opportunity to crush the opposite networks and that’s our goal,” Rosenblatt said regarding Google’s strategy on the time, in accordance with documents reviewed in court.
The feds allege that Google operates a “trifecta of monopolies” through its control of tools on the buy and sell side of digital ad deals in addition to the marketplace that connects businesses to advertisers. Google drains greater than a 3rd of each dollar spent through its ad platforms, in accordance with the DOJ’s criticism.
Within the notes discussed at trial, Rosenblatt, who joined Google after its now-controversial acquisition of digital ad software firm DoubleClick in 2007, reportedly bragged in regards to the advantage by the corporate’s control of tools on all sides of the ad ecosystem.
“We’re each Goldman and NYSE. … Google has created what’s comparable to the NYSE or London Stock Exchange; in other words, we’ll do to display what Google did to go looking,” Rosenblatt wrote.
Rosenblatt also admitted it was a “nightmare” for publishers to try to change to other ad platforms and said it “takes an act of God to do it,” in accordance with the court documents.
On the witness stand, former Google executive Brad Bender told the court that he had forwarded Rosenblatt’s notes to his team on the time and described them as a “worthwhile read.”
Digital promoting comprises the majority of Google’s total revenue, which exceeded $307 billion last 12 months alone.
The trial can be decided by US District Court Judge Leonie Brinkema – who blasted Google during a pre-trial hearing for implementing a policy that robotically deleted worker chat records it must have preserved.
The DOJ has asked the court to interrupt up Google’s adtech business – including a forced divestment of its Ad Manager product.
Google has argued that the DOJ’s case is predicated on a misunderstanding of how the digital ad market works. It also alleges that the court would risk causing chaos within the digital ad market and empowering other rivals like Amazon and Meta if it intervenes within the case.
The digital promoting trial is only one headache for Google. Last month, a federal judge ruled in a separate case that Google operates an illegal monopoly over online search.
The DOJ is similarly expected to pursue a breakup of Google in the course of the treatment phase of that case.
With Post wires
