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Home Lifestyle

Gen-Z is traveling out of state to buy viral beaded handbags only sold at TJMaxx

INBV News by INBV News
June 6, 2024
in Lifestyle
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Gen-Z is traveling out of state to buy viral beaded handbags only sold at TJMaxx
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Dare to bead fashionably hot!

Fashionistas are going to extreme lengths to get their hands on the unlikely must-have fashion accessory: beaded handbags.

But it surely’s not something you will discover online easily, if in any respect. The whimsical handbags from the brand “Made in India” are sold exclusively in TJ Maxx and Marshall’s, which forces shoppers to dash to their local outlets — and beyond. Some consumers are even leaving their home states within the hopes of finding the rare-to-find accessories, which range in price from about $25 to $40.

After several failed attempts to seek out the bag in Manhattan, Sydney Moore, 23, recruited relations in Connecticut to trace down a magenta-beaded sack she spotted on TikTok.

It’s “like a treasure hunt to seek out different bags,” the Brooklynite told The Post.

Sydney Moore, 23, hunted down the viral handbags in Manhattan and Connecticut. EMMY PARK

She first began in TJ Maxx in Soho and went on to 4 different Manhattan locations in the hunt for the brand. “I spotted it was going to be more of a search than I first thought,” she admitted.

But Moore wasn’t willing to provide up on the magenta bag with beaded tassels because it was the “perfect color” for her upcoming vacation outfit — so she called on family in Connecticut to act as her personal shoppers.

Eventually, she scored the bag after revisiting the Soho location again within the morning.

It “helped me have higher probabilities of picking it up before anyone else got to them,” she confessed.

Moore, based in Brooklyn, was determined to seek out her magenta beaded purse to go together with a vacation outfit. EMMY PARK
She found the bag at TJ Maxx in Soho. Moore paid below $40. EMMY PARK

Like Moore, fashionistas are flocking to social media to detail their quests to seek out the viral beaded bags, which have gathered over 70,000 videos on TikTok.

Said to be handcrafted in India, the luggage by the little-known brand range in color, from pastels to neons and metallics, and are available in different sizes and styles. Some have intricate floral designs and a few harken back to the crochet sequin accessories popular within the 2000s.

“It gives hot girl summer or winter, hot girl fall, hot girl the whole lot,” Maya Phillips, who goes by @maya.dannie on TikTok, quipped to The Post. “There’s just something about them to me that’s timeless. It goes with every outfit.”

Maya Phillips, 26, also often known as the “beaded bag lady” has 40 purses. Pete Thompson for NYPost

Self-proclaimed “beaded bag girl” Phillips, 26, has collected 40 embellished purses in only a month and spent somewhat over $1,000.

“I actually have bags from Kentucky, [Washington] DC, I actually have bags from Recent York, literally everywhere in the United States, and so they get shipped over to me,” said Phillips.

Since she could only find 4 beaded bags within the Bay Area, the Brentwood, California, resident utilized TikTok live personal shoppers to scour TJ Maxx stores nationwide for Phillips’ request.

They “scan the shop on TikTok live, and you purchase the bag,” the content creator explained.

“And I literally have just about all of them,” she added.

The California resident admitted to buying the “Made In India” bag from everywhere in the country. Pete Thompson for NYPost
Phillips told The Post she spent over $1,000 on her beaded bag collection. Pete Thompson for NYPost

Shoppers have grow to be dedicated to finding handcrafted bags designed by “Made in India” because they’re a less expensive alternative and comparable to designer brands equivalent to STAUD, which has beaded bags that cost around $300, or Susan Alexandra, which starts around $200.

“They’re extremely reasonably priced in comparison with another those that do beaded bags which might be around $200,” Phillips said of the dupes.

TJ Maxx representative Kate Noonan told The Post that it likes to create a “‘treasure hunt’ shopping experience” with “on-trend” goods.

“We at all times appreciate seeing shoppers’ excitement in regards to the amazing ‘hauls’ that they find and share across social media,” she added.

“I actually have bags from Kentucky, [Washington] DC, I actually have bags from Recent York, literally everywhere in the United States, and so they get shipped over to me,” said Phillips. Pete Thompson for NYPost
The California resident utilized TikTok live personal shoppers to scour TJ Maxx stores nationwide for Phillips’ request. Pete Thompson for NYPost

But on resale sites, the sequined bags are being hawked for nearly 3 times the value as a consequence of demand. On Poshmark, the “Made in India” bags are priced as high as $90, and on Mercari, they vary from $40 to $100. Moore said she saw some resellers tripling the value.

The demand is partially why Phillips is proud to own 40 of them.

“I believed I used to be going to find yourself with perhaps five that I like. Seems that’s not going to occur,” she chuckled. “I do know I actually have probably the most [bags], I’m proud to say it.”

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Dare to bead fashionably hot!

Fashionistas are going to extreme lengths to get their hands on the unlikely must-have fashion accessory: beaded handbags.

But it surely’s not something you will discover online easily, if in any respect. The whimsical handbags from the brand “Made in India” are sold exclusively in TJ Maxx and Marshall’s, which forces shoppers to dash to their local outlets — and beyond. Some consumers are even leaving their home states within the hopes of finding the rare-to-find accessories, which range in price from about $25 to $40.

After several failed attempts to seek out the bag in Manhattan, Sydney Moore, 23, recruited relations in Connecticut to trace down a magenta-beaded sack she spotted on TikTok.

It’s “like a treasure hunt to seek out different bags,” the Brooklynite told The Post.

Sydney Moore, 23, hunted down the viral handbags in Manhattan and Connecticut. EMMY PARK

She first began in TJ Maxx in Soho and went on to 4 different Manhattan locations in the hunt for the brand. “I spotted it was going to be more of a search than I first thought,” she admitted.

But Moore wasn’t willing to provide up on the magenta bag with beaded tassels because it was the “perfect color” for her upcoming vacation outfit — so she called on family in Connecticut to act as her personal shoppers.

Eventually, she scored the bag after revisiting the Soho location again within the morning.

It “helped me have higher probabilities of picking it up before anyone else got to them,” she confessed.

Moore, based in Brooklyn, was determined to seek out her magenta beaded purse to go together with a vacation outfit. EMMY PARK
She found the bag at TJ Maxx in Soho. Moore paid below $40. EMMY PARK

Like Moore, fashionistas are flocking to social media to detail their quests to seek out the viral beaded bags, which have gathered over 70,000 videos on TikTok.

Said to be handcrafted in India, the luggage by the little-known brand range in color, from pastels to neons and metallics, and are available in different sizes and styles. Some have intricate floral designs and a few harken back to the crochet sequin accessories popular within the 2000s.

“It gives hot girl summer or winter, hot girl fall, hot girl the whole lot,” Maya Phillips, who goes by @maya.dannie on TikTok, quipped to The Post. “There’s just something about them to me that’s timeless. It goes with every outfit.”

Maya Phillips, 26, also often known as the “beaded bag lady” has 40 purses. Pete Thompson for NYPost

Self-proclaimed “beaded bag girl” Phillips, 26, has collected 40 embellished purses in only a month and spent somewhat over $1,000.

“I actually have bags from Kentucky, [Washington] DC, I actually have bags from Recent York, literally everywhere in the United States, and so they get shipped over to me,” said Phillips.

Since she could only find 4 beaded bags within the Bay Area, the Brentwood, California, resident utilized TikTok live personal shoppers to scour TJ Maxx stores nationwide for Phillips’ request.

They “scan the shop on TikTok live, and you purchase the bag,” the content creator explained.

“And I literally have just about all of them,” she added.

The California resident admitted to buying the “Made In India” bag from everywhere in the country. Pete Thompson for NYPost
Phillips told The Post she spent over $1,000 on her beaded bag collection. Pete Thompson for NYPost

Shoppers have grow to be dedicated to finding handcrafted bags designed by “Made in India” because they’re a less expensive alternative and comparable to designer brands equivalent to STAUD, which has beaded bags that cost around $300, or Susan Alexandra, which starts around $200.

“They’re extremely reasonably priced in comparison with another those that do beaded bags which might be around $200,” Phillips said of the dupes.

TJ Maxx representative Kate Noonan told The Post that it likes to create a “‘treasure hunt’ shopping experience” with “on-trend” goods.

“We at all times appreciate seeing shoppers’ excitement in regards to the amazing ‘hauls’ that they find and share across social media,” she added.

“I actually have bags from Kentucky, [Washington] DC, I actually have bags from Recent York, literally everywhere in the United States, and so they get shipped over to me,” said Phillips. Pete Thompson for NYPost
The California resident utilized TikTok live personal shoppers to scour TJ Maxx stores nationwide for Phillips’ request. Pete Thompson for NYPost

But on resale sites, the sequined bags are being hawked for nearly 3 times the value as a consequence of demand. On Poshmark, the “Made in India” bags are priced as high as $90, and on Mercari, they vary from $40 to $100. Moore said she saw some resellers tripling the value.

The demand is partially why Phillips is proud to own 40 of them.

“I believed I used to be going to find yourself with perhaps five that I like. Seems that’s not going to occur,” she chuckled. “I do know I actually have probably the most [bags], I’m proud to say it.”

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