
Tooth be told, most individuals don’t brush their teeth well.
There are some ways to screw up such an easy act — you don’t hit all of the spots, you don’t do it long enough and also you don’t do it often enough.
A $299 full-mouth electric toothbrush could also be just what the dentist ordered. The Feno Smartbrush brushes your teeth for you — and accompanying AI-powered technology scans your mouth for signs of problems.
“The mouth is the entryway to the remaining of the body, and if we deal with it, it can reward us with our overall systemic health. It’s not nearly white, straight teeth anymore, it’s about overall health,” Dr. Kenny Brown, Feno’s CEO and co-founder, told The Post.
Brown, an oral and maxillofacial surgeon, launched the smartbrush last summer. It is available in three parts — a U-shaped mouthpiece that boasts about 18,000 nylon bristles, a handle that holds the comb in place and a charger that attaches to the handle.
Now, it looks a bit bizarre. The comb makes it seem to be your chompers are larger than life, à la Jim Carrey in “The Mask.”
But it surely appears to be resonating with male tekkies who enjoy convenience. Though he wouldn’t share customer numbers, Brown said his novel gadget can be gaining ground with women.
“Be honest with yourself,” Brown encouraged potential buyers. “Do you actually feel such as you’re brushing with the correct technique when considering time, pressure, motion, having the ability to do this consistently time and again and another time? That’s where Feno is available in.”
How does the smartbrush work?
To begin, you are taking very unglamorous pictures of your mouth so Feno can send the fitting size brush.
The corporate, headquartered in Culver City, Calif., used data from over 20,000 mouths to design the mouthpiece to make sure the bristles reach all the fitting places.
The $299 package comes with the mouthpiece, handle, charger, three tubes of foaming toothpaste, a tongue scraper and a free month of Feno Plus membership.
After watching a two-minute video and charging the device, you’re able to motor.
The method is pretty easy — put mint-flavored foam between the bristles, press the beginning button and move the device in a circular motion. The vibrations stop after 20 seconds, signaling your mouth has been thoroughly cleaned.
The speed is adjustable — it runs as much as 250 strokes per 20-second cycle — and Brown said some patients opt to do 20 seconds each on the highest and bottom of their mouth.
Users can track their oral health with Feno Plus membership, an additional $9.95 a month. A scanner embedded within the handle takes detailed pictures of the mouth, that are analyzed to supply personalized health insights and training.
Brown said the custom report can discover problem areas, like gum line recession, a lesion on the soft tissue and the yellowing of teeth, but doesn’t replace a visit to the dentist.
How Feno stands out
Electric toothbrushes are generally considered simpler than manual toothbrushes, but concerns have been raised in regards to the value of U-shaped automatic electric brushes.
A 2020 Italian study — released years before Feno’s brush hit the market — determined these brushes don’t effectively remove dental plaque.
“Brushing with an electrical U-shaped toothbrush is probably not pretty much as good as a conventional toothbrush,” Dr. Joseph Brofsky, section head of pediatric dentistry for Northwell Health, told The Post.
“The concept is sensible because all the teeth are being brushed at the identical time, however the consequence may not likely work,” added Brofsky, who was not involved with the 2020 study.
Brown said Feno is simpler than other full-coverage toothbrushes since the mouthpiece is correctly sized to the mouth, nylon is stronger than traditional silicone bristles and the motor within the device “delivers a sweeping motion with the correct brushing technique.”
What are the drawbacks?
Feno is just not for everybody. Individuals with braces or a brief crown shouldn’t try it, Brown said, in addition to kids under 15 because they don’t have an adult dental arch.
Those that make the leap may experience bleeding for 3 to 5 days after making the switch.
“What’s typically happening there’s that it’s brushing areas of your gum that will not have been touched in that way,” Brown explained.
Users also need a smartphone with at the very least iOS 11.0 or Android 5.0, otherwise, they’ll have trouble taking pictures of their mouth for the fit, downloading the app and receiving tailor-made recommendations.
The comb works whatever the technology, with Brown stating that an efficient clean is the core aim followed by access and awareness afforded by the AI bells and whistles.
One other potential con is cost. Feno advises getting a brand new brush every three months to stop bacterial buildup.
“What we’re seeing is that individuals are using it for much longer,” Brown said. “It’s not going to disintegrate on you and disintegrate, but we do recommend three months.”
What’s next?
Brown hopes the product evolves in just a few ways.
Adding more sizes is a priority, as is accommodating children, individuals with missing teeth and people with braces.
Additional foam flavors are also on tap. The one offering immediately is mint, which tastes medicinal and will turn off brushers preferring froo froo flavors.
Latest versions of the device may have an extended battery life, Brown said, and be easier to pack in a suitcase.
He can be trying to get Feno into stores and dental offices.
Beyond the comb, Brown is considering launching other products. Imagine a lozenge or mint that may freshen your breath — and be good in your oral health.
“That’s something that we’re fiddling with,” he said.

Tooth be told, most individuals don’t brush their teeth well.
There are some ways to screw up such an easy act — you don’t hit all of the spots, you don’t do it long enough and also you don’t do it often enough.
A $299 full-mouth electric toothbrush could also be just what the dentist ordered. The Feno Smartbrush brushes your teeth for you — and accompanying AI-powered technology scans your mouth for signs of problems.
“The mouth is the entryway to the remaining of the body, and if we deal with it, it can reward us with our overall systemic health. It’s not nearly white, straight teeth anymore, it’s about overall health,” Dr. Kenny Brown, Feno’s CEO and co-founder, told The Post.
Brown, an oral and maxillofacial surgeon, launched the smartbrush last summer. It is available in three parts — a U-shaped mouthpiece that boasts about 18,000 nylon bristles, a handle that holds the comb in place and a charger that attaches to the handle.
Now, it looks a bit bizarre. The comb makes it seem to be your chompers are larger than life, à la Jim Carrey in “The Mask.”
But it surely appears to be resonating with male tekkies who enjoy convenience. Though he wouldn’t share customer numbers, Brown said his novel gadget can be gaining ground with women.
“Be honest with yourself,” Brown encouraged potential buyers. “Do you actually feel such as you’re brushing with the correct technique when considering time, pressure, motion, having the ability to do this consistently time and again and another time? That’s where Feno is available in.”
How does the smartbrush work?
To begin, you are taking very unglamorous pictures of your mouth so Feno can send the fitting size brush.
The corporate, headquartered in Culver City, Calif., used data from over 20,000 mouths to design the mouthpiece to make sure the bristles reach all the fitting places.
The $299 package comes with the mouthpiece, handle, charger, three tubes of foaming toothpaste, a tongue scraper and a free month of Feno Plus membership.
After watching a two-minute video and charging the device, you’re able to motor.
The method is pretty easy — put mint-flavored foam between the bristles, press the beginning button and move the device in a circular motion. The vibrations stop after 20 seconds, signaling your mouth has been thoroughly cleaned.
The speed is adjustable — it runs as much as 250 strokes per 20-second cycle — and Brown said some patients opt to do 20 seconds each on the highest and bottom of their mouth.
Users can track their oral health with Feno Plus membership, an additional $9.95 a month. A scanner embedded within the handle takes detailed pictures of the mouth, that are analyzed to supply personalized health insights and training.
Brown said the custom report can discover problem areas, like gum line recession, a lesion on the soft tissue and the yellowing of teeth, but doesn’t replace a visit to the dentist.
How Feno stands out
Electric toothbrushes are generally considered simpler than manual toothbrushes, but concerns have been raised in regards to the value of U-shaped automatic electric brushes.
A 2020 Italian study — released years before Feno’s brush hit the market — determined these brushes don’t effectively remove dental plaque.
“Brushing with an electrical U-shaped toothbrush is probably not pretty much as good as a conventional toothbrush,” Dr. Joseph Brofsky, section head of pediatric dentistry for Northwell Health, told The Post.
“The concept is sensible because all the teeth are being brushed at the identical time, however the consequence may not likely work,” added Brofsky, who was not involved with the 2020 study.
Brown said Feno is simpler than other full-coverage toothbrushes since the mouthpiece is correctly sized to the mouth, nylon is stronger than traditional silicone bristles and the motor within the device “delivers a sweeping motion with the correct brushing technique.”
What are the drawbacks?
Feno is just not for everybody. Individuals with braces or a brief crown shouldn’t try it, Brown said, in addition to kids under 15 because they don’t have an adult dental arch.
Those that make the leap may experience bleeding for 3 to 5 days after making the switch.
“What’s typically happening there’s that it’s brushing areas of your gum that will not have been touched in that way,” Brown explained.
Users also need a smartphone with at the very least iOS 11.0 or Android 5.0, otherwise, they’ll have trouble taking pictures of their mouth for the fit, downloading the app and receiving tailor-made recommendations.
The comb works whatever the technology, with Brown stating that an efficient clean is the core aim followed by access and awareness afforded by the AI bells and whistles.
One other potential con is cost. Feno advises getting a brand new brush every three months to stop bacterial buildup.
“What we’re seeing is that individuals are using it for much longer,” Brown said. “It’s not going to disintegrate on you and disintegrate, but we do recommend three months.”
What’s next?
Brown hopes the product evolves in just a few ways.
Adding more sizes is a priority, as is accommodating children, individuals with missing teeth and people with braces.
Additional foam flavors are also on tap. The one offering immediately is mint, which tastes medicinal and will turn off brushers preferring froo froo flavors.
Latest versions of the device may have an extended battery life, Brown said, and be easier to pack in a suitcase.
He can be trying to get Feno into stores and dental offices.
Beyond the comb, Brown is considering launching other products. Imagine a lozenge or mint that may freshen your breath — and be good in your oral health.
“That’s something that we’re fiddling with,” he said.







