This Jenner-ative AI is frighteningly good.
Our sci-fi-inspired fears of artificial intelligence replicating us will not be unfounded: Meta set off alarm bells after introducing an AI chatbot named Billie that resembled Kendall Jenner so closely, they thought it was the model herself.
A video introducing the creepy Kardashian doppelganger is currently eliciting screams across the online.
“Hey guys it’s Billie,” greets the Jenner facsimile within the clip, which was posted to the AI’s Instagram page @yoursisbillie, where it currently boasts over 118,000 followers.
Billie bills herself on Instagram “like having an older sister you’ll be able to seek advice from, but who can’t steal your clothes.”
Within the clip, the “Keeping” — or perhaps creeping — “Up With The Kardashian” star’s digital lookalike tells viewers: “I just need to introduce myself. I’m here to speak every time you wish.
“Message me for any advice,” adds Billie, who captures each Jenner’s look and valley girl mannerisms and accent to tee. “I’m able to talk and I hope to seek advice from you soon.”
The eerily-naturalistic chatbot then signs off by blowing a kiss to the camera.
Viewers looked as if it would find her more dystopian than charming. “That is truthfully scary,” fretted one commenter, while one other wrote, “I don’t like this, I don’t like where the world is heading, I’m not gonna support this.”
One disillusioned viewer wrote, “That’s so creepy… I hope it’s actually Kendall just saying she’s Billie and never an AI-generated video because that’s freaky as hell.”
The hyperrealistic Jenner-ative AI is a component of a recent initiative by Meta — which owns WhatsApp and Instagram — wherein they’re paying celebrities tens of millions of dollars for his or her likenesses so that they can create AI assistants to connect with their audience.
In accordance, these bots answer queries and have interaction the user in naturalistic, real-time conversations using responses based on their celeb’s personality.
Billie is only one member of the AI assistant roster, which incorporates Paris Hilton as a “forensic specialist who solves crimes,” Tom Brady as Bru, the wise-cracking “sports debater,” Dwayne The Rock Johnson as a trainer, and Snoop Dogg as a red cape-wearing “Dungeon Master” who encourages the user to “get medieval.”
Each AI-pproximation is so hyperrealistic that they make older AI models seem like the celebrity statues on the notorious Krakow Wax Museum.
“Advances in AI allow us to create different AI personas to assist us get various things done,” Zuckerberg told developers while announcing the campaign on the annual Connect conference in Menlo Park, Calif. last week.
“This isn’t just going to be about answering queries. That is about entertainment and about helping you do things to attach with the people around you.”
Meta’s paying celebs a reasonably penny for his or her likeness: Each of the celebs reportedly received upwards of $1 million for his or her services with one unnamed creator getting paid $5 million for just six hours of studio time, in line with The Information.
Unfortunately, up to now, some celebrities have been artificially replicated sans granting permission to hawk products, giving rise to fears of cybernetic character assassinations.
Earlier this month, Tom Hanks, 67, took to Instagram to warn followers that he was not involved in a promotional video for a dental plan that he says features an AI-generated version of himself.
“Beware!!” Hanks wrote within the caption of a photograph of his mysterious facsimile.“There’s a video on the market promoting some dental plan with an AI version of me. I even have nothing to do with it.”
