An effigy of Elon Musk is seen on a mobile device with the X and Twitter logos within the background on this photo illustration on 23 July, 2023 in Warsaw, Poland.Â
Jonathan Raa | Nurphoto | Getty Images
Twitter owner Elon Musk officially modified the corporate’s famous bird logo to an “X” on Monday as a part of a sweeping rebrand he announced on the social media site over the weekend.
Musk, who acquired the platform for $44 billion late last yr, wrote in a post Sunday that the corporate would soon “bid adieu to the twitter brand and, step by step, all of the birds.” As of Monday, the domain X.com directs users to Twitter’s homepage, though Twitter.com also stays live. Branding within the mobile app has not modified for a lot of users yet.
The transition from Twitter to X reflects Musk’s vision to show the platform into what he has called an “all the pieces app.” Twitter CEO Linda Yaccarino wrote in a post Sunday that X might be “centered in audio, video, messaging, payments/banking.” She added that the platform may also be powered by artificial intelligence.
The corporate first began its transition to X in April, when the name of Twitter Inc. modified to X Corp., in line with court filings.
Musk, who serves as executive chairman and CTO of the corporate, said Monday that tweets will now be called “x’s,” though when asked about what retweets could be called, he wrote that the “concept needs to be rethought.”
He shared a photograph of the X logo projected onto the corporate’s headquarters Monday.
The Tesla CEO tweeted Sunday that he likes the letter “x,” and his affinity for it is not recent, in line with his other business ventures. SpaceX, Musk’s rocket manufacturer, also features an X as its logo, and Musk recently launched a recent artificial intelligence startup called xAI, with the lofty goal to “understand the true nature of the universe.”
Musk also founded X.com before it merged with Confinity and rebranded to PayPal in 2001. He repurchased the domain from PayPal in 2017.
