NBCUniversal global promoting chief Linda Yaccarino has resigned to hitch Twitter as its next chief executive.
Twitter owner Elon Musk confirmed the hire in a tweet Friday.
“I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter!” Musk tweeted. He said she “will focus totally on business operations, while I deal with product design & recent technology.”
He added, “Looking forward to working with Linda to remodel this platform into X, the every thing app.”
The announcement comes a day after Musk said via Twitter that he would step down from the role and that there could be a recent CEO of the social media website, although he didn’t name the brand new person. Musk said in his tweet the person would start in about six weeks.
Yaccarino joined NBCUniversal in 2011 and had risen to the highest of the corporate’s global promoting business. On Monday, the ad chief was slated to participate in NBCUniversal’s Upfront event at Radio City in Recent York – the sales presentation the corporate, together with its media peers, makes to the promoting industry every 12 months in May.
The longtime ad executive brings a wealth of relationships with top chief marketing officers and other promoting executives to Twitter at a time when the platform has seen advertisers flee – due to this fact losing billions of dollars – after Musk’s takeover last 12 months.
Musk accomplished his $44 billion acquisition of Twitter in October of last 12 months. Soon after, he fired the corporate’s top brass and laid off 1000’s of employees.
Many corporations halted their ad spending on the platform since Twitter has seen a rise in offensive speech and rhetoric, as several advocacy groups have documented. In an try and make up for the lack of ad revenue, Musk created a recent subscription service, Twitter Blue, which offers features resembling the power to compose longer tweets.
Yaccarino and Musk sat together in a keynote interview at a marketing conference in Florida in mid-April. Throughout the conversation, the 2 discussed the role marketers play in the long run of Twitter, in addition to its position within the cultural conversation.
Throughout the conference, Musk reportedly tried to reassure advertisers that Twitter was a decent place for his or her brands.
Yaccarino’s exit from NBCUniversal comes weeks after Jeff Shell was ousted as the corporate’s CEO after admitting to an inappropriate relationship with an worker. Reasonably than replacing Shell, NBCUniversal’s top executives will report back to Mike Cavanagh, president of parent company Comcast.
On Friday, NBCUniversal said Yaccarino would go away the corporate, effective immediately, and Mark Marshall, the present president of promoting sales and client partnerships would change into interim chairman of the corporate’s promoting and partnerships group.
Marshall will report back to Mark Lazarus, chairman of NBCUniversal Television and Streaming. Lazarus and Marshall are more likely to participate in NBCUniversal’s Upfront presentation on Monday, CNBC’s David Faber and Julia Boorstin reported Friday.
Disclosure: NBCUniversal is the parent company of CNBC.
