Controversial transgender influencer Dylan Mulvaney called out the “extreme amount of transphobia and hate” after winning Breakout Creator on the 2023 Streamy Awards — declaring she would rejoice the win by cracking open a beer.
Mulvaney, 26, — wearing a blond wig and a red satin minidress with matching kitten heels — took the stage after winning some of the sought-after titles by content creators at Sunday night’s award ceremony and used the moment to comment on the hate she’s been subjected since her Bud Light marketing disaster in April.
“My life has been modified for the higher,” the trans influencer said while clutching her award.
“But in addition there’s been an extreme amount of transphobia and hate, and I do know that my community is feeling it, and I do know that even our allies are feeling it.”
Cheerfully commenting on the variety of “allies which have platforms” present while giving her speech, Mulvaney asked them to take a look at “allyship” in another way.
“You must support trans people publicly and proudly,’ she proclaimed before being interrupted by a storm of applause from the audience.
Mulvaney went on to match her fellow creators to the trans community.
“I feel the trans community and the creator community even have something in common. It’s that individuals often underestimate us,” she explained before asking for others to remain “optimistic” about acceptance for the transgender community.
Mulvaney thanked the group before making a subtle joke in regards to the controversy that landed her in hot water earlier this 12 months.
“I’m gonna go have a beer and… I like ya,” she said before scurrying off the stage.
Earlier within the ceremony, Mulvaney presented the most effective comedy prize with digital content creator Chris Olsen.
In April, Mulvaney posted on Instagram an image of herself drinking a Bud Light can along with her face on it, using the hashtag #budlightpartner for March Madness.
The can was gifted to her by the corporate in celebration of twelve months of “girlhood,” a phrase she uses to explain her transition from male to female in her video series on YouTube and across social media.
What followed was a harsh response from critics and boycotts that cost the corporate over $27 billion and heavy layoffs and its over two-decade title as America’s favorite beer.
In June, Anheuser-Busch denied they fired the VP of selling behind the disastrous ad idea, Alissa Heinerscheid, though she has been absent from the corporate since early April.
The outrage amongst Bud Light drinkers nationwide accused the brand of attempting to force progressive beliefs on them through its marketing.
Mulvaney’s partnership with Bud Light prompted boycotts from notable country artists like Travis Tritt and Kid Rock.
Rock went so far as posting a video showing the “American Bad Ass” singer stoning up cases of Bud Light with a semiautomatic rifle.
“F–k Bud Light, and f–k Anheuser-Busch,” the rocker snapped while flipping the bird on the camera before ending the video.
A major blow to Bud Light’s image was being surpassed in beer sales by Modelo this month, based on recent data from NielsenIQ.
Modelo, which is distributed within the US by Latest York-based Constellation Brands, had an 8.34% share of dollars spent on beer in comparison with 8.28% for Bud Light through Aug. 12, NIQ reported.
Though Anheuser-Busch has never publicly apologized for the ad, the fallout left the corporate distancing itself from the influencer because it continually has made efforts to rebuild its image.
On Thursday, the corporate released an ad ahead of the ultimate weekend of the NFL preseason directed at “real fans” in an apparent try to win back beer drinkers who’ve boycotted the brand because the Mulvaney fiasco.
The minute-long ad features NFL fans preparing meals and drinking Bud Light while watching their favorite teams, using the tagline “Football, Bud Light and Sunday go easy together.”
