A Chinese content creator died last week after livestreaming himself consuming an excessive amount of exceptionally strong alcohol.
The 34-year-old influencer, who goes by “Sanqiange,” was found dead 12 hours after the May 16 livestream on Douyin, China’s version of TikTok, in keeping with CNN.
Through the stream, he reportedly drank at the least seven bottles of Baijiu, a Chinese liquor with an alcohol content of 30% to 60%.
Sanqiange was allegedly involved in an internet challenge, called a “PK,” against one other creator on the platform.
In a “PK” challenge, two influencers typically compete for gifts or rewards from their audience.
The loser faces punishment.
On this case, it appears Baijiu was a consequence of losing three rounds, BBC reports.
“I don’t understand how much he had consumed before I tuned in. But within the latter a part of the video, I saw him finish three bottles before starting on a fourth,” a friend of the influencer told local outlet Shangyou News, which reported a funeral was held last week.
“When his family found him, he was already gone, he didn’t even get a likelihood for emergency treatment,” the friend added.
The influencer’s last name was revealed as Wang by local media, and the friend described him as “decent and simple.”
The footage went viral across the country’s social media, but isn’t any longer capable of be viewed online.
BBC reports Douyin bans drinking during livestreams, and the livestreamer had already been banned from the app for doing that prior to now.
Some dangerous online challenges have resulted in fatal consequences, raising safety concerns about livestream apps.
Earlier this yr, a teen died after participating within the “Benadryl challenge,” while one other child died engaging within the “blackout challenge.”
In 2022, a gaggle of teens jumped in front of moving vehicles in Indonesia within the “angel of death” TikTok challenge.