There comes a time in all of our lives after we must confront the query: how much cheese is too much cheese? If Burger King in Thailand is to be believed, the limit (allegedly) doesn’t exist.
The fast food giant has caused a stir this week with its latest offering, “The Real Cheeseburger”, a burger with no meat or condiments, and a cardiac arrest-inducing amount of American cheese (20 slices, to be exact) sandwiched inside a sesame seed bun.
It sounds almost too revolting to be real. But Burger King insisted in a social media post on Sunday – when the “burger” landed on menus – that the monstrosity is, indeed, legitimate.
“This is not any joke. That is for real,” it wrote on Facebook. “The actual cheeseburger is stuffed with flavor for individuals who love cheese.”
Launching at a reduced price of 109 Thai baht ($4.70), The Real Cheeseburger swiftly went viral, with dozens of individuals flocking to Burger King for a taste after seeing it on social media.
At one branch in Bangkok, CNN reported a shift manager was overheard saying the product was so popular the outlet needed to stop accepting delivery orders in order that they could have enough stock left for walk-in diners.
But a viral sensation doesn’t, a delicious meal, make. Most customers who’ve tried the burger after which shared their thoughts online have struggled to make it through greater than just a few bites.
In a damning review of The Real Cheeseburger for Lifestyle Asia, reporter Eric E Surbano admitted that two mouthfuls “were all I could endure before chucking it into the bin”.
“It sucks … It’s horrid. It isn’t really shocking that it’s bad. It’s literally burger bun, 20 slices of cheese, and burger bun. There’s no sauce,” he wrote.
“It was as revolting as you thought it might be: dry, a shock to the digestive system, and literally a thousand calories value of unnecessary processed cheese. That’s one other thing: for something called the ‘Real Cheeseburger’, there’s nothing real about any of the cheese here.”
Surbano added the experience left him wondering “why Burger King considered this except for the viral aspect of it”.
“Perhaps they only have a surplus of cheese lying around. Perhaps they only hate us.”
There comes a time in all of our lives after we must confront the query: how much cheese is too much cheese? If Burger King in Thailand is to be believed, the limit (allegedly) doesn’t exist.
The fast food giant – which is the international counterpart of Australia’s Hungry Jacks – has caused a stir this week with its latest offering, “The Real Cheeseburger,” a burger with no meat or condiments, and a cardiac arrest-inducing amount of American cheese (20 slices, to be exact) sandwiched inside a sesame seed bun.
It sounds almost too revolting to be real. But Burger King insisted in a social media post on Sunday – when the “burger” landed on menus – that the monstrosity is, indeed, legitimate.
“This is not any joke. That is for real,” it wrote on Facebook. “The actual cheeseburger is stuffed with flavor for individuals who love cheese.”
Launching at a reduced price of 109 Thai baht ($4.70), The Real Cheeseburger swiftly went viral, with dozens of individuals flocking to Burger King for a taste after seeing it on social media.
At one branch in Bangkok, CNN reported a shift manager was overheard saying the product was so popular the outlet needed to stop accepting delivery orders in order that they could have enough stock left for walk-in diners.
But a viral sensation doesn’t, a delicious meal, make. Most customers who’ve tried the burger after which shared their thoughts online have struggled to make it through greater than just a few bites.
In a damning review of The Real Cheeseburger for Lifestyle Asia, reporter Eric E Surbano admitted that two mouthfuls “were all I could endure before chucking it into the bin”.
“It sucks … It’s horrid. It isn’t really shocking that it’s bad. It’s literally burger bun, 20 slices of cheese, and burger bun. There’s no sauce,” he wrote.
“It was as revolting as you thought it might be: dry, a shock to the digestive system, and literally a thousand calories value of unnecessary processed cheese. That’s one other thing: for something called the ‘Real Cheeseburger’, there’s nothing real about any of the cheese here.”
Surbano added the experience left him wondering “why Burger King considered this except for the viral aspect of it”.
“Perhaps they only have a surplus of cheese lying around. Perhaps they only hate us.”
Popular Thai travel guide and blogger, Richard Barrow, also admitted on Twitter that he “struggled eating even half of this ‘burger’”.
“A trend in #Thailand is to place cheese on literally the whole lot. Now Burger King has joined in with the Real Cheese Burger. Though I believe they forgot the meat,” he wrote.
“I like cheese but I struggled eating even half of this ‘burger’. Perhaps I should grill the opposite half? What do you think that?”
Those sampling the burger in-store didn’t have anything higher to say.
One customer, IT engineer Im Jeepetch, told CNN she tried the burger after seeing it on social media. Despite being a self-confessed cheese fiend, “this was a bit an excessive amount of”.
“I could only finish half of it. That is an insane amount of cheese added into one burger. Food is nice when things are at the best combination.”
Jeepetch said she wouldn’t order The Real Cheeseburger again.
One other diner, skincare entrepreneur Alisa Chuengviroj, agreed, telling CNN it was “too intense”.
“I’ll not try it again. I like just a few slices of cheese in my burger but not this much.”
