Apple will host its fall event on Sept. 9 at its headquarters in Cupertino, Calif., in line with an invitation on Monday, where it’s going to likely unveil a series of recent iPhones and updates to other devices and apps.
The upcoming launches are crucial for Apple because it looks to reverse a worldwide sales slowdown, particularly in China, and lay out its artificial intelligence roadmap.
At its developers conference in June, Apple announced a slew of AI features under the umbrella “Apple Intelligence,” including a revamped Siri and an integration with ChatGPT.
Nevertheless, these features can be available only on the newest Apple devices and can be rolled out step by step starting later this 12 months.
Apple faces increasing pressure from competitors akin to Samsung and Alphabet’s Google, who’ve recently announced AI functionality alongside their recent Galaxy and Pixel smartphones, respectively.
While Apple’s event invite teases “It’s Glowtime,” no further details have been provided. The corporate typically broadcasts recent iPhones and watches at the autumn event, its biggest product showcase every 12 months.
In recent times, iPhone sales have slowed as a consequence of an absence of great upgrades in newer models and competition from Android-based smartphone brands offering high-end specifications at lower prices.
Apple has said its third-quarter sales were higher than expected on the back of iPhone 15, its latest series, which is ready to receive the brand new AI features. Overall sales in China dropped greater than expected at 6.5%, pressured by Chinese smartphone brands, chiefly Huawei.
