In November, CNBC visited Apple’s campus in Cupertino, California, to get a glance inside one among the corporate’s many chip labs. CNBC also got a rare probability to speak with the senior vp of hardware technologies, Johny Srouji, and Apple’s senior vp of hardware engineering, John Ternus, in regards to the company’s push into the complex business of custom semiconductor development, which can also be being pursued by Amazon, Google, Microsoft and Tesla.
Unlike traditional chipmakers resembling Nvidia and Intel, Apple just isn’t making silicon for other corporations.
“Because we’re probably not selling chips outside, we concentrate on the product,” Johny Srouji said. “That provides us freedom to optimize, and the scalable architecture lets us reuse pieces between different products.”
Watch the total interview to listen to the executives talk about AI, its latest A17 Pro chip, working with manufacturing partner Taiwan Semiconductor Manufacturing Company and more.
