Apple admitted it needs more time to finish its long-delayed overhaul of the Siri voice assistant – the most recent sign that CEO Tim Cook is struggling to satisfy investor demands for innovation in artificial intelligence.
The Cupertino, Calif.-based firm revealed bumps in AI development on Monday at its Worldwide Developers Conference, a yearly event that used to represent the innovative with software engineers — but which currently has lost its cachet.
“This work needed more time to succeed in our top quality bar and we look ahead to sharing more about it in the approaching yr,” Apple software chief Craig Federighi said regarding the delays to Siri’s AI overhaul.
Apple unveiled plans to permit app developers to make use of the big language model that powers its AI systems, dubbed “Apple Intelligence.” Apple also announced a sweeping design overhaul of its operating systems featuring a sleek recent look called “Liquid Glass.”
Wedbush analyst Dan Ives, an Apple bull, said the event showed “slow and regular improvements” but was “overall a yawner.”
“WWDC laid out the vision for developers BUT was void of any major Apple Intelligence progress as Cupertino is playing it protected and shut to the vest after the missteps last yr,” Ives said in a note to clients.
Through the event, Apple touted a “live translation” tool that works for real-time conversations. The corporate also plans to rename its operating systems updates based on the yr they’re released, quite than the sequential numbers they’ve used prior to now.
Elsewhere, Apple unveiled a “Call Screening” by which iPhones will routinely answer calls from unknown numbers and ask the caller why they called. The corporate can be partnering with OpenAI’s ChatGPT so as to add image generation to its “Image Playground” app.
Apple shares were down greater than 1% throughout the keynote presentation.
“Has there actually been an exciting WWDC within the last decade?” X user @MikeYelovich wrote in a post. “This seems like what ChatGPT thinks people want from Apple.”
Analysts had widely expected this yr’s event to be underwhelming, with minor software improvements, reminiscent of an AI-powered writing assistant, taking center stage.
“There’s no way Writing Tools is the primary apple intelligence thing they brag about at wwdc,” joked Interaction co-founder Marvin von Hagen. “Each time i’ve seen this menu was against my will.”
The corporate also detailed enhancements to its “Visual Intelligence” app, which allows users to seamlessly discover products through their iPhone cameras.
Federighi said the plan to open up Apple’s “Foundation Models framework” to developers and users would have a transformational effect – allowing them to make use of a complicated AI model without even needing a web connection.
“This may ignite a complete recent wave of intelligence,” said Federighi, who cited examples reminiscent of apps using the AI model to recommend nearby climbing trails or create practice exams for college kids.
Despite the lukewarm reception, Apple continues to be in an “enviable position given its large installed base of users” and still has time to catch as much as its rivals, said Paolo Pescatore, an industry analyst and founding father of research firm PP Foresight.
Apple is concentrated on ensuring its major AI products are ready for prime time quite than risk a backlash from its fans.
“While it may appear others are leading the AI race, it isn’t a sought-after feature amongst users and there’s no revenue uplift – for now,” said Pescatore. “Considering the negative perception, Apple must tread fastidiously to not frustrate and disappoint its loyal base of iPhone users.”
Apple is locked in a fierce competition with rivals like Google and Sam Altman-led OpenAI – the latter of which recently acquired famed iPhone designer Jony Ive’s firm with an eye fixed toward developing its own hardware product built specifically for AI.
With Post wires
Apple admitted it needs more time to finish its long-delayed overhaul of the Siri voice assistant – the most recent sign that CEO Tim Cook is struggling to satisfy investor demands for innovation in artificial intelligence.
The Cupertino, Calif.-based firm revealed bumps in AI development on Monday at its Worldwide Developers Conference, a yearly event that used to represent the innovative with software engineers — but which currently has lost its cachet.
“This work needed more time to succeed in our top quality bar and we look ahead to sharing more about it in the approaching yr,” Apple software chief Craig Federighi said regarding the delays to Siri’s AI overhaul.
Apple unveiled plans to permit app developers to make use of the big language model that powers its AI systems, dubbed “Apple Intelligence.” Apple also announced a sweeping design overhaul of its operating systems featuring a sleek recent look called “Liquid Glass.”
Wedbush analyst Dan Ives, an Apple bull, said the event showed “slow and regular improvements” but was “overall a yawner.”
“WWDC laid out the vision for developers BUT was void of any major Apple Intelligence progress as Cupertino is playing it protected and shut to the vest after the missteps last yr,” Ives said in a note to clients.
Through the event, Apple touted a “live translation” tool that works for real-time conversations. The corporate also plans to rename its operating systems updates based on the yr they’re released, quite than the sequential numbers they’ve used prior to now.
Elsewhere, Apple unveiled a “Call Screening” by which iPhones will routinely answer calls from unknown numbers and ask the caller why they called. The corporate can be partnering with OpenAI’s ChatGPT so as to add image generation to its “Image Playground” app.
Apple shares were down greater than 1% throughout the keynote presentation.
“Has there actually been an exciting WWDC within the last decade?” X user @MikeYelovich wrote in a post. “This seems like what ChatGPT thinks people want from Apple.”
Analysts had widely expected this yr’s event to be underwhelming, with minor software improvements, reminiscent of an AI-powered writing assistant, taking center stage.
“There’s no way Writing Tools is the primary apple intelligence thing they brag about at wwdc,” joked Interaction co-founder Marvin von Hagen. “Each time i’ve seen this menu was against my will.”
The corporate also detailed enhancements to its “Visual Intelligence” app, which allows users to seamlessly discover products through their iPhone cameras.
Federighi said the plan to open up Apple’s “Foundation Models framework” to developers and users would have a transformational effect – allowing them to make use of a complicated AI model without even needing a web connection.
“This may ignite a complete recent wave of intelligence,” said Federighi, who cited examples reminiscent of apps using the AI model to recommend nearby climbing trails or create practice exams for college kids.
Despite the lukewarm reception, Apple continues to be in an “enviable position given its large installed base of users” and still has time to catch as much as its rivals, said Paolo Pescatore, an industry analyst and founding father of research firm PP Foresight.
Apple is concentrated on ensuring its major AI products are ready for prime time quite than risk a backlash from its fans.
“While it may appear others are leading the AI race, it isn’t a sought-after feature amongst users and there’s no revenue uplift – for now,” said Pescatore. “Considering the negative perception, Apple must tread fastidiously to not frustrate and disappoint its loyal base of iPhone users.”
Apple is locked in a fierce competition with rivals like Google and Sam Altman-led OpenAI – the latter of which recently acquired famed iPhone designer Jony Ive’s firm with an eye fixed toward developing its own hardware product built specifically for AI.
With Post wires
