Airplane safety videos have really gone bonkers — take a look at British Airways, Emirates and more

Ready for a visit? Buckle up, because buzzy airline safety videos are taking off.

British Airways recently intrigued travelers — especially “Bridgerton” fan flyers — with their latest safety video, styled as a comic book period drama.

“Is it a winged creature of the air or, perchance, a celestial contrivance navigating the skies?” a Nineteenth-century aristocrat asks within the extravagant clip. “No ma’am, that’s British Airways A350.”

While unusual airline safety videos usually are not exactly latest, they’ve been getting increasingly elaborate lately in a bid to draw the eye of passengers who’ve seemingly shrinking attention spans.

Back in 2007, Virgin America first rejoiced with a cautionary cartoon guiding guests through travel etiquette and their emergency advice.

From there, these videos have grow to be less and fewer grounded.

In 2014, Air Latest Zealand dropped a “Lord of the Rings” inspired skit starring Elijah Wood and Peter Jackson complete with elves as flight attendants and Great Eagles replacing planes.

Blaise Waguespack, a professor at Embry-Riddle Aeronautical University in Florida and an authority in airline marketing, told The Washington Post that airlines have needed to get creative to compete with the “clutter of content” vying for passengers’ attention — something that’s “at all times a problem when attempting to deliver information today.”

British Airways said the brand new video was released to “keep customers engaged with necessary safety messaging.”

But can these clips be each entertaining and effective? Some experts claim it’d all be an excessive amount of to unpack.

A study published in Safety Science found that funny videos keep people’s attention greater than star-studded or standard videos and help them remember key safety messages.

Nevertheless, one other study, published in Applied Ergonomics, concluded that “there was a trade-off between entertainment and education” and “the greater the entertainment value, the poorer the retention of key safety messages.”

“Any, overlap or confusion at the purpose of the important thing safety message — whether that’s entertainment, humor, etc. — undermines the protection message,” Brett Molesworth, a professor on the University of Latest South Wales in Australia, who worked on each studies, said.

Some airlines aren’t attempting to land any jokes. This summer Emirates began showing their “No-Nonsense Safety Video” on their aircrafts.

“We wouldn’t have dancers breaking into song, characters from movies or celebrities attempting to be funny I’m afraid,” a flight attendant says within the clip.

“Safety at all times comes first,” one other adds.

While the research shows that flashy in-flight safety videos could have some people missing pertinent information, Scott Koslow, a professor of promoting at Macquarie University in Australia, said “you would possibly actually get attention that you simply couldn’t get otherwise.”

“A little bit little bit of confusion might just be an honest price to pay to get people to have a look at the screen,” he insisted.