A startling bedroom trend in Australia has been revealed, but experts say the shift is unsurprising, with outdated bedroom dynamics now a thing of the past.
Adult Toy Mega Store, one among the country’s largest online retailers of sex toys and sexual health essentials, discovered that in Australia, men are outspending women in relation to adult toys – in every state except Queensland.
Recent spending data from the favored retailer also found that men are buying items which might be traditionally marketed towards women.
South Australian men are heading to the adult e-tailer probably the most regularly, spending 62 per cent greater than women, while Queensland men are at the opposite end of the spectrum, spending two per cent lower than their female counterparts.
Western Australian men are outspending women by 58 per cent, Recent South Wales is buying 18 per cent more and Victorian men are outspending women by six per cent.
The age group spending probably the most is 25 to 34-year-olds, closely following by 18 to 24-year-olds.
Emma Hewitt-Johnson, Adult Toy Mega Store’s certified sex educator, said the brand was seeing a “significant shift”.
“This isn’t nearly solo pleasure anymore. It’s about enhancing connection. These purchases are an investment of their partner’s satisfaction — and by extension, the connection,” she told news.com.au.
“Up to now, men haven’t embraced adult toys in the identical way as women, potentially seeing them as a threat to their sexuality or their very own sexual prowess within the bedroom.”
“In point of fact, sex toys are a companion, not a competitor! It’s great to see Australian men embracing this.”
Chantelle Otten, Bumble’s resident sexologist, told news.com.au the information wasn’t “all that surprising” as Australia’s understanding of sex and intimacy was expanding.
“Podcasts and social media have played an enormous role in normalizing conversations around sex toys,” Otten said.
“We’ve also seen more public figures and creators partnering with sexual wellness brands, which has helped bring these products into on a regular basis conversation. It’s created a safer space for Australians to get curious and feel more comfortable exploring their sexuality.
“Sex toys could be a tool for locating your desires, exploring kinks, or just enhancing solo or partner play. In my clinic, I often recommend them as a part of self-exploration.”
She said as women were more comfortable with talking about adult toys with friends, these conversations were expanding to chats with their partners. Due to this fact, it made sense many men were buying toys that were female-centric.
“There’s still some lingering stigma around men buying toys for solo use, which can hold some back. But toys that enhance partnered experiences feel more purposeful – there’s a way of permission that aligns with wanting to attach, please, and co-create pleasure,” she said.
“Importantly, many penis owners are not any longer seeing toys as a alternative or a threat. As a substitute, they see them as a tool to extend intimacy and pleasure. This shift is driven by higher access to information, less stigma, and a broader understanding that exploring pleasure could be a shared and fun experience.”
Otten said when introducing this stuff into the bedroom, it doesn’t should be an enormous deal. Nevertheless, at the identical time, she acknowledged that culturally there’s an concept that if this stuff are used, it means in some way their partner shouldn’t be enough.
She stressed this shouldn’t be the case, so it’s essential to be curious and communicative when bringing up this stuff.
A startling bedroom trend in Australia has been revealed, but experts say the shift is unsurprising, with outdated bedroom dynamics now a thing of the past.
Adult Toy Mega Store, one among the country’s largest online retailers of sex toys and sexual health essentials, discovered that in Australia, men are outspending women in relation to adult toys – in every state except Queensland.
Recent spending data from the favored retailer also found that men are buying items which might be traditionally marketed towards women.
South Australian men are heading to the adult e-tailer probably the most regularly, spending 62 per cent greater than women, while Queensland men are at the opposite end of the spectrum, spending two per cent lower than their female counterparts.
Western Australian men are outspending women by 58 per cent, Recent South Wales is buying 18 per cent more and Victorian men are outspending women by six per cent.
The age group spending probably the most is 25 to 34-year-olds, closely following by 18 to 24-year-olds.
Emma Hewitt-Johnson, Adult Toy Mega Store’s certified sex educator, said the brand was seeing a “significant shift”.
“This isn’t nearly solo pleasure anymore. It’s about enhancing connection. These purchases are an investment of their partner’s satisfaction — and by extension, the connection,” she told news.com.au.
“Up to now, men haven’t embraced adult toys in the identical way as women, potentially seeing them as a threat to their sexuality or their very own sexual prowess within the bedroom.”
“In point of fact, sex toys are a companion, not a competitor! It’s great to see Australian men embracing this.”
Chantelle Otten, Bumble’s resident sexologist, told news.com.au the information wasn’t “all that surprising” as Australia’s understanding of sex and intimacy was expanding.
“Podcasts and social media have played an enormous role in normalizing conversations around sex toys,” Otten said.
“We’ve also seen more public figures and creators partnering with sexual wellness brands, which has helped bring these products into on a regular basis conversation. It’s created a safer space for Australians to get curious and feel more comfortable exploring their sexuality.
“Sex toys could be a tool for locating your desires, exploring kinks, or just enhancing solo or partner play. In my clinic, I often recommend them as a part of self-exploration.”
She said as women were more comfortable with talking about adult toys with friends, these conversations were expanding to chats with their partners. Due to this fact, it made sense many men were buying toys that were female-centric.
“There’s still some lingering stigma around men buying toys for solo use, which can hold some back. But toys that enhance partnered experiences feel more purposeful – there’s a way of permission that aligns with wanting to attach, please, and co-create pleasure,” she said.
“Importantly, many penis owners are not any longer seeing toys as a alternative or a threat. As a substitute, they see them as a tool to extend intimacy and pleasure. This shift is driven by higher access to information, less stigma, and a broader understanding that exploring pleasure could be a shared and fun experience.”
Otten said when introducing this stuff into the bedroom, it doesn’t should be an enormous deal. Nevertheless, at the identical time, she acknowledged that culturally there’s an concept that if this stuff are used, it means in some way their partner shouldn’t be enough.
She stressed this shouldn’t be the case, so it’s essential to be curious and communicative when bringing up this stuff.
