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Home Travel

Contained in the bizarre world of ‘renting’ a girlfriend in Japan

INBV News by INBV News
April 20, 2025
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Contained in the bizarre world of ‘renting’ a girlfriend in Japan
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Is that this Australia’s answer to an enormous issue?

Overworked.

Dating apped-out.

Socially isolated.

If the numbers are anything to go by, we’re getting lonely.

One in 4 young Aussies feel that way each day. Something needs to alter.

There’s currently an enormous demand for rental girlfriend services on Aussie shores.

Girls are being hired for company, constructing confidence or saving face.

Just don’t expect to get monetary savings.

Now greater than ever, renting girlfriends adds up.

The industry might be traced to Japan, where a wealthy history of paid companionship goes back to the age of the geisha.

Renting a girlfriend may very well be the reply to Australia’s massive issue. Jorden Tually/YouTube

Today, the “girlfriend experience” is big business and the service has inspired popular television series together with the curiosity of locals and visitors alike.

Demand keeps growing.

12 months on yr.

But critics argue the service commercialises relationships and exploits vulnerable people.

So what’s the story?

On a recent trip to Japan, considered one of Australia’s top travel content creators Jorden Tually decided to see for himself.

“I believed, there’s no way that is real,” Tually told news.com.au.

“It’s an online thing.”

Because of his request to film the experience, Tually needed to spend weeks cutting through rental agency red tape.

He even hired an area to assist.

In the long run, he hired two girlfriends (or actors, depending in your perspective) for a date within the park.

Since clients are also answerable for paying all date expenses, Tually racked up around USD $447.06 in total costs.

Lucky he monetized the moment on YouTube.

That there are people willing to pay strangers for company in a value of living crisis demonstrates the facility of loneliness.

Content creator Jorden Tually took a visit to Japan and rented a girlfriend for USD $447.06. Jorden Tually/YouTube

Tually argues humans are creatures of company who have gotten isolated by online life.

These services offer a brief solution to our emotional and social needs.

But you continue to must play the sport.

Tually admits “things began awkwardly”, but warmed up when he pulled out a secret weapon: a puppy (also rented).

“The women enjoyed chilling with a puppy in a park,” he says.

“They told me they’d been hired to do essentially the most random stuff before. Like wedding plus ones or Christmas dinners.”

“They’d even been hired by musicians to cheer them on at their live shows.”

In comparison with that, his date was…Well, a walk within the park.

But how does it compare to the actual thing?

“More memorable,” he says.

“I would like to rent a grampa next. You may try this too.”

Beyond the memories, Tually believes the service could make a long-lasting difference.

Because for some, this may very well be their only probability to go on a date.

“It could possibly help provide you with a bit more confidence to go and seek advice from someone, initiate those conversations,” he says.

“It breaks down the barrier.

“There’s plenty of stigma around being single. So with the ability to rent a girlfriend will help take the pressure off.”

Nevertheless, Tually is less confident in regards to the service blowing up in Australia.

“In the event you’re doing anything out of the norm in Australia, people might be very judgmental,” he said.

“They might even see it as proof you may’t get an actual girlfriend. But there’s definitely a market.”

Despite this stigma, loads of Aussie blokes are already comfortable to take a position within the comfort of company.

Gold Coast rental girlfriend Kay Manuel says the rise of the rental girlfriends might be partly credited to shifting gender roles.

“Women have gotten more independent,” Manuel says.

“There’s less reliance on men for companionship. So men are looking for it outside the conventional parameters.”

She said her clients range from 18 to 60 years old, and are generally single.

“Married men usually tend to seek escorts for sexual services.”

To not be mistaken with prostitution or escorting, this service traditionally comes with strict rules.

In Japan, rental girlfriends are banned from being alone with customers or entering their homes.

These rules are strictly enforced and any violation can lead to terminated service and even employment.

Kay, who also works as an escort, says she doesn’t have sex with clients as a part of this service.

“I’m not being paid for sex,” she explained.

“I’m being paid for connection.”

Tually believes the service could make a long-lasting difference. Jorden Tually/YouTube

As a substitute, dates are often dinners, picnics, movies, or chores like cleansing.

“There’s a misconception that we’re just escorts, which we’re not. And there’s plenty of stigma surrounding the sex industry.”

“In the event you’re comfortable to take a lady out on a date and never see them again, why not put money into someone who might be at all times available for affection and support?”

Layla Kelly, from Wellington, Latest Zealand, began looking into it after being swamped with ‘virtual girlfriend’ requests from her online audience.

“I noticed they’re in search of greater than nudes,” Kelly said.

Slightly than a loss in demand throughout the cost of living crisis, Kelly said it’s been a boom.

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“Stress can sometimes drive demand for these sorts of services,” she said.

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“Not everyone desires to share their problems with family members.

“This service allows them to speak about their issues and have an exciting experience at the identical time.”

But experts warn it will possibly be a band-aid fix.

“It doesn’t solve the issue of loneliness” said Sydney relationship expert Samantha Jayne.

“Ultimately you realize that the one reason an individual is there’s since you’re paying them.”

“It is also confusing, because humans start to attach after they spend time together.”

Jayne says the service will help individuals with social anxiety to practice talking without the fear of rejection.

However it could also backfire, making them feel lonelier and fewer confident than ever.

She says dating app fatigue may very well be driving the industry.

“Individuals are uninterested in swiping, no shows, getting ghosted and or not matching” she explained.

“But before you think about renting a partner, try alternatives like a dating coach. There are a lot of other people in your shoes.”

Sydney relationship coach Susie Kim said this service offers value since it’s an intersection of multiple industries and roles.

“It bridges sex work, therapy, and traditional relationships,” Kim said.

“Having an actual person to attach with can enable you to feel seen, heard and cared for. Even when it’s paid for.”

Nevertheless, she acknowledges it’s a skinny line between an emotional outlet and a crutch.

“Even when it’s paid, the profit comes from real care,” she added.

“If that’s missing, the experience could leave you feeling much more isolated.”

“It’s essential for clients to view these services as support, moderately than as an alternative to relationships or therapy.”

Nelson Groom is a contract author. His novel The Auction is coming soon. Learn more on Nelson’s Instagram.

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