Two in five Americans pretend to be influencers on vacation (39%), based on latest research.
A survey of two,000 social media users found that these respondents would take vlog-style videos, post greater than when not on vacation and caption their posts creatively.
Most respondents see using social media when traveling as thing (58%) and greater than half can be prone to post about their travels (55%).
The survey conducted by Talker Research in partnership with BeachBound Vacations found that they most enjoy seeing pictures and videos of scenic views (50%), landmarks or tourist locations (44%) and food and drinks (36%) on social media.
Serious about their very own feed, those surveyed would post similar content together with selfies (32%) and beach or pool pictures (30%).
Half of social media users would document every minute of their travels and one other 38% would undergo the trouble of editing a vlog or slideshow for others to see, although more would go for a brief social media-friendly video (49%).
When’s the most effective time to post? While 50% would post about their vacation activities at some points throughout their vacation, 30% would hold off on posting until it’s over.
Which may be the appropriate move to avoid FOMO, with 1 / 4 of those that have posted on social media while traveling admitting that they’ve felt guilty about not being present within the moment (24%).
Looks do matter for these respondents, as nearly one in 4 have been upset when their vacation content didn’t get as many likes as they hoped (23%).
However it’s their very own eyes that matter most in the long run, with two-thirds of those surveyed sharing that reminiscing on their old social media posts of past trips inspires them to plan future trips.
“Sharing our travel experiences on social media goes beyond just capturing pictures — I take advantage of social media as a digital scrapbook to look back on my favorite family trips, right on my phone,” said Dana Studebaker, vp of selling of consumer brands at BeachBound Vacations. “While great for preserving memories, these posts may also ignite a way of adventure for others. In this manner, social media becomes a robust tool, not only for private expression, but for shaping the longer term of travel.”
En path to their destination, half of social media users ranked a totally charged phone as certainly one of the highest three most vital items to be prepared with when traveling, and 32% of those respondents put it within the primary spot.
Other items that made the highest three were ample clothing selections (56%) and money in your visiting destination (45%) and residential currencies (38%).
Full batteries are especially vital for 77% who consider that scrolling on social media is “essential” sooner or later while traveling, specifically when taking a break (33%), decompressing after the day (27%) and in between activities (26%).
Surprisingly, just 25% would depend on social media for entertainment within the airport.
Still, a majority of those that enjoy travel content just can’t get enough, claiming that they will never scroll past a travel-related post (61%).
Greater than half of social media users are inspired to plan their very own trip in consequence of seeing travel-related posts on their feed (53%).
And 55% consider browsing others’ social media posts as “research” for planning a visit after they need inspiration for places to go to (57%), where to remain (49%) and activities to do (47%).
General travel suggestions (32%) and budgeting suggestions (32%) were also high on the list of information respondents would trust social media for.
When asked about a few of their favorite vacation-planning suggestions they’ve seen, those surveyed called out “create a travel first aid kit,” “be prepared to live without among the comforts we enjoy” and “wear your heavy clothes as a substitute of packing it.”
“Social media offers a novel opportunity to tap into local insights or learn from trusted travel bloggers and experts to find must-see spots in latest destinations,” said Michael Lowery, head of worldwide consumer business at BeachBound Vacations. “By scrolling on social media, we are able to find hidden gems, learn from the experiences of others and, in turn, share our own discoveries, contributing to a collective guide for future visitors.”
BEST TRAVEL-PLANNING HACKS/TIPS FROM SOCIAL MEDIA
- Wear your heavy clothes as a substitute of packing it
- Walk around with out a destination in mind to seek out belongings you’d wish to do in that moment or afterward
- Vacuum sealing your clothes to suit more in your luggage
- Using Google maps to create a custom map, use it to color-code and categorize various things
- Use bank cards or prepaid cards if you travel
- Rolling clothes as a substitute of folding saves space in a backpack or suitcase
- Plan such as you’re living there
- Use fare comparison web sites and apps to establish fare alerts in your desired destinations
- Ask the locals about things to see/do and places they’d eat
- Keep extra plastic bags in luggage for later use
- Hide money in an unusual spot like your sock in case you get pickpocketed
- Don’t leave the airport in case your bag was damaged, the airline is forced to compensate you for the damages
- Cross pack suitcases when traveling with a partner so if one suitcase is lost you each still have clothing
- Create a travel first aid kit
- Clear your cookies when searching for a hotel
- Bundling is the technique to go it’s the most cost effective and provides you the most effective value
- Be prepared to live without among the comforts we enjoy
Survey methodology:
Talker Research surveyed 2,000 Americans who use social media; the survey was commissioned by BeachBound Vacations and administered and conducted online by Talker Research between Sep. 9 and Sep. 16, 2024.
Two in five Americans pretend to be influencers on vacation (39%), based on latest research.
A survey of two,000 social media users found that these respondents would take vlog-style videos, post greater than when not on vacation and caption their posts creatively.
Most respondents see using social media when traveling as thing (58%) and greater than half can be prone to post about their travels (55%).
The survey conducted by Talker Research in partnership with BeachBound Vacations found that they most enjoy seeing pictures and videos of scenic views (50%), landmarks or tourist locations (44%) and food and drinks (36%) on social media.
Serious about their very own feed, those surveyed would post similar content together with selfies (32%) and beach or pool pictures (30%).
Half of social media users would document every minute of their travels and one other 38% would undergo the trouble of editing a vlog or slideshow for others to see, although more would go for a brief social media-friendly video (49%).
When’s the most effective time to post? While 50% would post about their vacation activities at some points throughout their vacation, 30% would hold off on posting until it’s over.
Which may be the appropriate move to avoid FOMO, with 1 / 4 of those that have posted on social media while traveling admitting that they’ve felt guilty about not being present within the moment (24%).
Looks do matter for these respondents, as nearly one in 4 have been upset when their vacation content didn’t get as many likes as they hoped (23%).
However it’s their very own eyes that matter most in the long run, with two-thirds of those surveyed sharing that reminiscing on their old social media posts of past trips inspires them to plan future trips.
“Sharing our travel experiences on social media goes beyond just capturing pictures — I take advantage of social media as a digital scrapbook to look back on my favorite family trips, right on my phone,” said Dana Studebaker, vp of selling of consumer brands at BeachBound Vacations. “While great for preserving memories, these posts may also ignite a way of adventure for others. In this manner, social media becomes a robust tool, not only for private expression, but for shaping the longer term of travel.”
En path to their destination, half of social media users ranked a totally charged phone as certainly one of the highest three most vital items to be prepared with when traveling, and 32% of those respondents put it within the primary spot.
Other items that made the highest three were ample clothing selections (56%) and money in your visiting destination (45%) and residential currencies (38%).
Full batteries are especially vital for 77% who consider that scrolling on social media is “essential” sooner or later while traveling, specifically when taking a break (33%), decompressing after the day (27%) and in between activities (26%).
Surprisingly, just 25% would depend on social media for entertainment within the airport.
Still, a majority of those that enjoy travel content just can’t get enough, claiming that they will never scroll past a travel-related post (61%).
Greater than half of social media users are inspired to plan their very own trip in consequence of seeing travel-related posts on their feed (53%).
And 55% consider browsing others’ social media posts as “research” for planning a visit after they need inspiration for places to go to (57%), where to remain (49%) and activities to do (47%).
General travel suggestions (32%) and budgeting suggestions (32%) were also high on the list of information respondents would trust social media for.
When asked about a few of their favorite vacation-planning suggestions they’ve seen, those surveyed called out “create a travel first aid kit,” “be prepared to live without among the comforts we enjoy” and “wear your heavy clothes as a substitute of packing it.”
“Social media offers a novel opportunity to tap into local insights or learn from trusted travel bloggers and experts to find must-see spots in latest destinations,” said Michael Lowery, head of worldwide consumer business at BeachBound Vacations. “By scrolling on social media, we are able to find hidden gems, learn from the experiences of others and, in turn, share our own discoveries, contributing to a collective guide for future visitors.”
BEST TRAVEL-PLANNING HACKS/TIPS FROM SOCIAL MEDIA
- Wear your heavy clothes as a substitute of packing it
- Walk around with out a destination in mind to seek out belongings you’d wish to do in that moment or afterward
- Vacuum sealing your clothes to suit more in your luggage
- Using Google maps to create a custom map, use it to color-code and categorize various things
- Use bank cards or prepaid cards if you travel
- Rolling clothes as a substitute of folding saves space in a backpack or suitcase
- Plan such as you’re living there
- Use fare comparison web sites and apps to establish fare alerts in your desired destinations
- Ask the locals about things to see/do and places they’d eat
- Keep extra plastic bags in luggage for later use
- Hide money in an unusual spot like your sock in case you get pickpocketed
- Don’t leave the airport in case your bag was damaged, the airline is forced to compensate you for the damages
- Cross pack suitcases when traveling with a partner so if one suitcase is lost you each still have clothing
- Create a travel first aid kit
- Clear your cookies when searching for a hotel
- Bundling is the technique to go it’s the most cost effective and provides you the most effective value
- Be prepared to live without among the comforts we enjoy
Survey methodology:
Talker Research surveyed 2,000 Americans who use social media; the survey was commissioned by BeachBound Vacations and administered and conducted online by Talker Research between Sep. 9 and Sep. 16, 2024.
