Meta Platforms on Friday launched its subscription service within the US, which might allow Facebook and Instagram users to pay for verification in the identical vein as Elon Musk-owned Twitter.
The Meta Verified service will give users a blue badge after they confirm their accounts using a government ID and can cost $11.99 monthly on the net or $14.99 a month on Apple’s iOS system and Google-owned Android, Meta said in a press release.
The service, which Mark Zuckerberg’s Meta said it was testing in February, follows within the footsteps of Snap-owned Snapchat in addition to messaging app Telegram and marks the most recent effort by a social media company to diversify its revenue away from promoting.
After a $44 billion buyout by Musk last 12 months, Twitter had rolled out its Blue subscription service which lets people pay for the blue check mark previously limited to verified accounts of politicians, journalists and other public figures.
The initial launch of Twitter Blue in November had led to a surge in users impersonating celebrities and types on the platform, which prompted the corporate to halt the service and reintroduce it with different coloured checks for people, corporations and governments.
