Fashion maven and “Queer Eye” star Tan France is slamming a “disturbing” beauty trend in a recent documentary, where he’s also joined by Kelly Rowland.
Called “Beauty and the Bleach,” the documentary follows France’s “personal mission” to take down the worldwide trend of “skin lightening.”
“Lighter means beautiful. Darker means unattractive. I used to be ashamed of my ethnicity, I used to be ashamed of my color,” France, 39, who’s of Pakistani descent, says in the trailer.
France grew up in England and now lives in Utah along with his Mormon cowboy husband in between filming seasons of the Netflix hit “Queer Eye,” where he helps people spruce up their wardrobes. He’s also hosted other shows corresponding to “Next in Fashion.”
France’s work on “Queer Eye” shows a positive side of the wonder industry, but now he’s turning to a more negative side. The practice of “skin bleaching” has been around for a very long time and is claimed to have unwanted side effects which might be detrimental to health.
In “Beauty and the Bleach,” France can be joined by former Destiny’s Child pop star Rowland, 42, who reveals within the trailer that an ex-boyfriend’s grandmother once compared her skin tone to “a paper bag, and said that I used to be too dark chocolate for him.”
The doc follows France as he journeys from Los Angeles to his own native England, going back to his roots and interviewing people along the best way who’ve felt the necessity to use the trend of skin bleach. He even talks to a person who peeled his own skin.
“My hope is to show people the best way to love themselves,” France says.
“Beauty and the Bleach” premieres Wednesday, March 1, on Fuse and Fuse+ at 9 p.m. EST.