President Donald Trump and Democratic presidential candidate Joe Biden are seen throughout the final debate of the 2020 presidential election, Oct. 23, 2020.
Pavlo Conchar | LightRocket | Getty Images
The 2024 election cycle is predicted to be the most costly of all time for political ad spending, totaling $10.2 billion across all media, based on latest projections from AdImpact released Tuesday.
That figure would exceed by greater than $1 billion the present record, which was set throughout the 2020 election cycle when then-President Donald Trump lost his reelection bid to Joe Biden.
The previous presidential election cycle, in 2016, totaled $2.6 billion in political ad spending.
AdImpact projected that the 2024 cycle will show a 13% increase from 4 years earlier. The projected figure includes political expenditures across broadcast, cable, radio, satellite, digital and internet-connected TV.
The group anticipates a minimum of $7 billion of the 2024 total will go toward TV ad spending.
Greater than 1 / 4 of that $10.2 billion total, $2.7 billion, will come from presidential ad spending alone, based on AdImpact. Most of that chunk, $2.1 billion, is predicted to be spent throughout the general election.
But Congress is hardly expected to scrimp. The Senate is projected to shell out $2.1 billion in ad spending this cycle, while the Home is predicted to spend $1.7 billion.
Gubernatorial ad spending, nonetheless, is predicted to say no compared with expenditures within the 2022 cycle, since fewer than half as many seats are up for reelection. About $400 million can be spent on those 14 races in 2024, AdImpact projected.
That is developing news. Please check back for updates.
